Privacy policy

1. Personal Information We Collect

We may collect the following types of personal information, depending on how you interact with our store:

Information you provide to us

This may include:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Account login details, if you create an account
  • Customer support messages
  • Product reviews, survey responses, or feedback you submit

Payment and transaction information

When you make a purchase, payment information is processed securely by Shopify and/or our payment providers. We may receive limited payment-related details, such as payment confirmation, billing details, transaction status, and fraud screening results.

We do not directly store your full credit card number.

Device and usage information

When you visit our website, we may automatically collect certain information, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages viewed
  • Products viewed
  • Items added to cart
  • Checkout activity
  • Referring website or advertisement
  • Approximate location based on IP address
  • Cookies and similar tracking technologies

Marketing and advertising information

If you interact with our ads, emails, SMS messages, social media pages, or promotional campaigns, we may collect information about those interactions, such as whether you opened an email, clicked an ad, or viewed a product.

2. How We Collect Personal Information

We may collect personal information:

  • Directly from you when you place an order, create an account, contact us, subscribe to marketing, or submit information through our website
  • Automatically through cookies, pixels, analytics tools, and similar technologies
  • From Shopify, payment processors, shipping providers, advertising platforms, analytics providers, and other service providers
  • From third-party platforms when you interact with us through ads, social media, or other online services

3. How We Use Your Personal Information

We use personal information to operate our store and provide a better customer experience.

This includes using your information to:

  • Process and fulfil orders
  • Accept payments
  • Confirm purchases
  • Arrange shipping and delivery
  • Provide tracking updates
  • Handle returns, refunds, and exchanges
  • Respond to customer support requests
  • Prevent fraud and protect our store
  • Improve our website, products, and customer experience
  • Personalise your shopping experience
  • Send order updates, service messages, and account notifications
  • Send marketing emails or promotional messages, where permitted
  • Show relevant ads on platforms such as Google, Meta, TikTok, or other advertising networks
  • Comply with legal, tax, accounting, and regulatory obligations

We do not use your personal information to make medical decisions or provide medical advice.

4. Marketing Communications

If you subscribe to our marketing emails or promotional messages, we may send you updates about products, offers, promotions, and store news.

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at:

support@aligneer.org

Even if you opt out of marketing, we may still send non-promotional messages, such as order confirmations, shipping updates, account notifications, and customer support responses.

5. Cookies and Tracking Technologies

We use cookies and similar technologies to operate our website, remember your preferences, understand how visitors use our store, improve performance, and support advertising.

Cookies may be used for:

  • Website functionality
  • Shopping cart and checkout
  • Fraud prevention
  • Analytics
  • Advertising and retargeting
  • Remembering preferences

You can manage cookies through your browser settings. Depending on your location, you may also see cookie consent options on our website.

Please note that disabling certain cookies may affect how our website functions.

6. How We Share Personal Information

We may share personal information with trusted third parties where necessary to operate our store, fulfil orders, provide services, or comply with legal obligations.

This may include:

  • Shopify, which powers our store
  • Payment processors
  • Shipping and fulfilment partners
  • Customer support tools
  • Email and SMS marketing providers
  • Analytics providers
  • Advertising platforms
  • Fraud prevention and security providers
  • Professional advisors, such as accountants, legal advisors, or compliance consultants
  • Government authorities, regulators, or law enforcement where legally required

We do not sell your personal information for money.

However, some privacy laws may define certain advertising or analytics activities as “sharing” or “selling” personal information. Depending on your location, you may have the right to opt out of these activities.

7. Shopify

Our store is powered by Shopify.

Shopify may collect and process personal information when you visit our store, browse products, place an order, use checkout, or interact with Shopify-powered services.

Shopify may process personal information to provide checkout, payments, fraud prevention, analytics, advertising, and other services that support our store. Shopify may also process information independently in certain circumstances, as described in Shopify’s own privacy notices.

You can learn more by reviewing the Shopify Consumer Privacy Policy and the Shopify Privacy Portal.

8. Third-Party Services and Links

Our website may contain links to third-party websites, apps, or services, including payment providers, social media platforms, advertising platforms, and shipping carriers.

We are not responsible for the privacy practices, content, or security of third-party websites or services. We encourage you to review their privacy policies before providing personal information to them.

9. International Transfers

Aligneer is based in Singapore and serves customers in other countries, including the United States.

Your personal information may be transferred to, stored in, or processed in countries outside your country of residence, including Singapore, the United States, Canada, and other locations where our service providers operate.

Where required by applicable law, we use appropriate safeguards for international transfers of personal information.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

  • Provide our services
  • Fulfil orders
  • Maintain customer records
  • Resolve disputes
  • Prevent fraud
  • Comply with tax, accounting, legal, and regulatory obligations
  • Enforce our policies and agreements

When personal information is no longer needed, we will delete, anonymise, or securely retain it as required or permitted by law.

11. Security

We take reasonable steps to protect personal information from unauthorised access, loss, misuse, disclosure, alteration, or destruction.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security.

Please do not send sensitive personal information, such as full payment card numbers or medical records, through email or customer support messages.

12. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

  • Access the personal information we hold about you
  • Request correction of inaccurate information
  • Request deletion of your personal information
  • Request a copy of your personal information
  • Object to or restrict certain processing
  • Withdraw consent, where processing is based on consent
  • Opt out of certain marketing communications
  • Opt out of certain targeted advertising or data sharing activities

To exercise these rights, contact us at:

support@aligneer.org

We may need to verify your identity before completing your request.

13. US State Privacy Rights

Depending on your state of residence, including if you are a California resident, you may have additional privacy rights under applicable US privacy laws.

These may include the right to:

  • Know what categories of personal information we collect
  • Know the purposes for which personal information is used
  • Know the categories of third parties with whom personal information is shared
  • Request access to your personal information
  • Request deletion or correction of your personal information
  • Opt out of the sale or sharing of personal information for targeted advertising
  • Limit certain uses of sensitive personal information, where applicable
  • Not be discriminated against for exercising your privacy rights

We do not sell personal information for money. However, some advertising or analytics activities may be considered “sharing” or “selling” under certain privacy laws.

To submit a privacy request, contact us at:

support@aligneer.com

If your browser uses a recognised Global Privacy Control signal, we will treat it as an opt-out request where required by applicable law.

14. Complaints

If you have a complaint about how we handle your personal information, please contact us first so we can try to resolve the issue.

Email:

support@aligneer.org

Depending on where you live, you may also have the right to contact your local privacy or data protection authority.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal requirements, or privacy practices.

When we update this policy, we will revise the “Last updated” date at the top of this page. Where required by law, we may provide additional notice.